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Follow your bliss

Versatility is the name of my game. As a growing and evolving artist, I like to follow the flow of my natural interests and inclinations always learning as much as possible along the way.


With a career that started in Music assisting Tour Management and a Public Relations/ Marketing Bachelor's Degree from FAAP in São Paulo Brazil, this was step one on the building blocks of my knowledge base.


From a growing interest in Music Videos as well as Filmmaking itself, UCLA was my next natural step where I studied Film Direction, Art Direction under Gene Allen as well as Editing. At the same time, I was learning Method Acting and Directing at Lee Strasberg Theater Institute for a wider understanding of the craft.


In 2010 I had gone back to school and was achieving my Bachelor's Degree in Fashion Design and Illustration at Otis College of Art and Design, there, while under an apprenticeship with Nike, I won a Best Female Designer Award and was quickly hired to be an Assistant Designer at Hurley, their surf focused subsidiary in Costa Mesa, CA. That position evolved and I was Senior Designer in Innovation by the time I left.


I was at Hurley for four years where I quickly moved into the Innovation Department, there I developed new patented Designs for their SIMA Award winning boardshorts, as well as wetsuits, women’s swim and much more. Along with my innovation team we also created Hurley's first Technical Jacket Platform designed with surfers in mind, the first of it's kind, sonic welded for further waterproofing, lightweight yet powerful and packable.


In 2014 I was invited to lead the Art Direction on all of Barbie's content at Mattel in El Segundo, CA. There I was responsible for establishing and maintaining overall visual look of each Barbie Entertainment project including character art, environments, props, fashions, hair and make up styles and overall look and feel of the show. At Mattel I also worked with cross-functional teams to ensure creative alignement across all touch points, working especially close with the toy design team and 3D model design and animation teams.


This opened up a whole new world of opportunities for me, widening my skill set, my contact list as well as my overall sense of project management.


In 2018, after wrapping up the Barbie Dreamhouse series for Netflix, I naturally moved back into music managing the US Alt Pop band The Sway. With them, I work as a one-man record label, from artist development to overseeing recordings and finalizing music, conceptualizing and executing marketing and promo actions, overlooking radio promotion, executive producing all the Music Videos from sourcing equipment, crew, talent, locations, catering, contracts, transportation, editing, release and distribution.


In late 2020 I had relocated to Arizona and started working at the local Dixxon Flannel Co.. At the time Dixxon had a very small women’s line by the name of Vixxon which I consolidated under the Dixxon umbrella and started building from scratch from unique designs and products to new prints and graphics that I developed with our in house graphic designers to align better with the message and branding of the Dixxon Men’s line. Within the first year and a half I had more than doubled that business and expanded to creating an entire athletic line for women’s that was diverse and comprehensive in terms of body types and tastes, expanded the women’s swimmwear line to cater to a larger part of our clientele, created new items for men’s, new flannel patterns and color ways , hand drawn label art, a unique and unisex line of outerwear pieces, introduced loungewear, home and dog goods. There I also collaborated in the conceptualization and creation of our event space as well as Art Direction for photoshoots, campaigns and brand building as well as consumer outreach special projects.


While at Dixxon, in 2022, a former boss from Mattel, Rob Hudnut, an icon in children’s animation invited me to Develop and Art Direct a new property for kids for Peacock (NBC/Universal). This was a remarkable experience as we embarked in an 18 month long journey where I created fashions, sets and props, and worked with our beyond talented team overseas to create a beautiful, unique world for our characters, supervised the 3D modeling of assets and created presentations to our partners as well as marketing and licensing affiliates regarding the property. The sets for this show were created to be actual toy play sets and have all the creative and quirky features one would expect on a 3-5 year old toy.


The property is called “Tea Town Teddy Bears” and premieres in the Spring of 2024 on Peacock Streaming Services. Be sure to check it out!

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