top of page
HURLEY/NIKE
Fusekini
As a Designer in Innovation I got to work a lot with Nike's Innovation team and got to bring the strongest elements of their innovative technology into the Hurley spectrum.
​
For this project I wanted to take advantage of the Fuse technology used in Nike shoes to create a lightweight and water repellent system of support for girls swim tops.
​
After many designs and test group feedback, the project was patented and finalized and set to premiere in the Summer of 2020.
Nike Fuse Project
Inspired by Nike's Fuse Technology, I developed a design that works as a woman's support cup while paper thin, lightweight and non absorbent.
The Challenge
The Breakdown
Fuse Kini Design
bottom of page