Nike Fuse Project
Nike Fuse Project

Inspired by Nike's Fuse Technology, I developed a design that works as a woman's support cup while paper thin, lightweight and non absorbent.

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The Challenge
The Challenge
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The Breakdown
The Breakdown
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HURLEY/NIKE

Fusekini

As a Designer in Innovation I got to work a lot with Nike's Innovation team and got to bring the strongest elements of their innovative technology into the Hurley spectrum.

For this project I wanted to take advantage of the Fuse technology used in Nike shoes to create a lightweight and water repellent system of support for girls swim tops.

After many designs and test group feedback, the project was patented and finalized and set to premiere in the Summer of 2020.