The Life - Lyric Video
The Life - Lyric Video
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THE LIFE video breakdown-1
THE LIFE video breakdown-1
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THE LIFE video breakdown-2
THE LIFE video breakdown-2
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THE SWAY

"The Life"

I was brought back to my animation roots in the making of this Lyric Video for The Sway's third single "The Life".

The song's atmosphere immediately reminded of old school racing video games, it was dynamic and steady with a touch of darkness.

Here you can see the Art Direction brief I put together in order to guide the design team and I believe they nailed it.