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The Life - Lyric Video

THE LIFE video breakdown-1

THE LIFE video breakdown-2
THE SWAY
"The Life"
I was brought back to my animation roots in the making of this Lyric Video for The Sway's third single "The Life".
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The song's atmosphere immediately reminded of old school racing video games, it was dynamic and steady with a touch of darkness.
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Here you can see the Art Direction brief I put together in order to guide the design team and I believe they nailed it.
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