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Video Game Hero

A challenging project to say the least, in this super fun and futuristic adventure, we see Barbie take many forms for the first time. Starting with Anime, 2d and Pixelated, it was really really fun to be able to create such distinct worlds.

In partnership with the Barbie Toy Design team, this was one of the most exciting toy lines for content as the different shapes allowed for different body types and sizes.

For every world here I created a specific color story and design cues and you can see some of the process here on my briefings.

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